Search engines are widely misunderstood, and this is true for a number of reasons. The main reason why they aren’t well understood is that the rules that they use change so often. One of the biggest challenges faced by search engines is fighting spam, which is why their formulas change so often. This has created many misconceptions about search engines, from how page rank is determined to indexing. You need access to the real story and know how to recognize myths if you want to profit from SEO. So let’s examine some commonly believed myths about SEO that you should be aware of.

A very common yet peculiar SEO myth is that PPC ads will affect the performance of your site in the organic listings. The latter is totally untrue. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. But you have to keep in mind that these two are independent of each other and have no influence as such. This is why wasting money on PPC assuming that your site will rank better isn’t right. You should concentrate more on adding quality content to your site and building backlinks to ensure its rank increases. The most effective way to pass judgment regarding this myth is by being practical. The idea that it’s best to only optimize one keyword per page is another popular SEO myth. Many website owners are convinced that their pages should not target more than one keyword or phrase, but this is another erroneous belief. It is believed by people who adhere to this strategy that the search engines prefer pages that are very focused. One reason this isn’t a good idea is that it will ruin the quality of your content, causing you to write articles that keep repeating a single keyword phrase. You are also not using your space efficiently if you only use one keyword per page when you could be using more. What do you gain by limiting yourself to one keyword on a page when you could put a number of keywords in the same space? If you really want to optimize your page, use as many of your keywords as you can think of. This is the way to optimize your site for more traffic. Your traffic seldom comes from just one keyword, but usually from several, as you can verify by doing web analytics. It’s completely okay to optimize for more than one phrase and is critical for your search engine success.

The amount of content you need on your site is the source of another myth. The myth generally states that you need a minimum of 250 words on your site. Your content should not be governed by wanting to meet a minimum word count. Wanting to optimize as many as 3 to 5 keywords was the source of this myth. A shorter copy can just as effective as a longer one.

A short copy can be used as effectively as a longer version. It serves no good purpose to get a high ranking if you sacrifice site content to get it. When writing content, use your judgment on how long is long enough.

By studying other sites, you can find practices that do help with search engine optimization and use them for your own site. As been stated, there are no golden rules to follow for search engine optimization - it is a process that takes continual study and changes to procedure.
SEO company